Inspired by coastal bodies of water and the cultural self-expression of New York City, Estuaries was created by two sisters who made the big move out East from Hawaii. A seamless merge of fashion and sport, the collection takes traditional ideas of swimwear and produces innovative pieces that can be worn anywhere from an exotic beach in Tahiti to the rooftop of the Thompson Hotel. We got the opportunity to catch up with Layla and Zhu Ru and find out what it takes to become a successful swimwear company in the midst of NYC.
So you and your sister hail from Hawaii. What led to the decision to move out East?
We had such a good childhood living so close to the ocean, it was so carefree and liberating. To us, New York was a city full of curiosity outside the beautiful islands. It’s this dynamic of living in opposite lifestyles that gave us a sense of balance we were looking for.
What do you think are some important qualities a swimwear brand should have that’s based on the East Coast, especially somewhere like New York?
New York is so energetic and full of life – this inspires to create. I think having a directional concept is very important and knowing our brand direction well. This will differentiate our label from others. On the other hand, we pay a lot of attention to the fit and improving it. The collection is constantly moving forward just like the city.
How do you and Zhu Ru split roles as business partners?
It is most amazing we found each other as business partners. Zhu Ru has a design background and I (Layla) have always been in sales and marketing. It’s kind of like having both sides of the brain, fusing the creative side of fashion with the needs of the market – it’s what we strive for in our designs as well as in business operations.
What was the main inspiration for the current collection?
Our swimsuits have a lot of pieces in each pattern, so this allow us to play with fabric layering and color blocking. Its always fun when we pair the perfect combination!!
Any trends you’re absolutely loving for this season?
We don’t really follow trend. We create what we think will look best for each season. Right now, we’re loving texture and color blocking.
What is your go to, cant live without bikini?
The Seine bikini is our favorite. We both love it in the eggshell/ silver grey color combination which is so classic, subtle and fits so well.
Current song on repeat?
Picture by Porcelain Raft
Where is Estuaries currently carried?
Currently, we’re selling at Intermix, Weltenbuerger, Pesca Trend, Dawn Baker, Ginger + Koi, etc. This summer, we’re excited to be a part of the Four Seasons hotels and the Beverly Hills Bikini Shop.
Estuaries Exclusive Bi-Color Bandeau Bikini for Intermix
Also, be sure to follow Estuaries on Facebook!
