“At the beach, life is different. Time doesn’t move hour to hour but mood to moment. We live by the currents, plan by the tides, and follow the sun.”

After spending my entire life growing up on the sandy beaches of New Jersey, I’ve spent my college years pursuing my career in fashion in none other than New York City.  With that came a new appreciation of bustling streets, subway rides and the many different cultural aspects the city has to offer, but my heart strings are still tied to the oceanfront laid back lifestyle of NJ. Beach Daze was created by my mutual love for two places that couldn’t be deemed as anything else but polar opposites, merging two very different worlds together into a new place for inspiration.

Contact: erica@citymeetstheshore.com